As a regular part of my role as at a marketing agency for the software enterprise SAP, I write and edit customer success stories featured prominently on SAP.com. These assets have extremely strict content and template guidelines, so I've learned how to tell a compelling story even when details are sparse. (Or when the details are overwhelming and the customer wants to include them all!) I rely on years of interview experience when I connect with customers to glean the insights that matter to readers and create engaging narratives about the customer journey.